Why do you break my heart?
Apple—Apple—Apple. You had me waiting, credit card in hand, for your announcement today. Remember? Your announcement for the Apple branded sound dock? The one that would take my 5th Gen iPod and amplify my sweet music? The one that would provide a nice sounding system for my home office? The one that would have the same functionality of the Airport Express? The…”Airport Express functionality??” you ask? Well, yes, of course. Of course it would have built-in WiFi. Of course it would offer a USB port or two. Maybe with an update to iTunes, it would even be able to update my iPod using your neatly integrated WiFi capabilities. You’re Apple—without these features it is simply a Bose SoundDock.
Sadly, I’ve slid my credit card back into my wallet. Today, for the first time since I fell in love with you, you underwhelmed me. It’s not you, it’s me. But don’t forget—you made me this way. I just expect more from you. I definitely didn’t expect you to come out with a more expensive system that already exists. Yes, yes, I’m sure yours sounds better, but we’re talking about digitally compressed music here. I’m looking as much for functionality as I am for sound quality. If high quality sound is really that important, believe me I’d be listening to my CD’s on these.
Don’t worry, like any good marriage, I’ll stay faithful. This is just a rough patch. They happen. Your cleanly designed hardware and superior software will ensure I’m yours forever, but please don’t take me for granted again. It just hurts.
With love,
Clint Pidlubny
