Frequently you hear services like Über and Airbnb referred to as being part of the sharing economy. Sharing is generally free and not monetizable. We are in the middle of a Broker Economy boom. Über and Airbnb are brokers who bring suppliers and customers together through a simple interface.
Their killer feature isn’t connecting people either, it’s seamlessly processing the transaction with next to no friction. I love that I can load my credit card into the app and trust that they will charge me when I receive the value of the transaction. No cash needed and my payment information is completely unknown to the supplier.
Contrast that with the average taxi ride in Minneapolis. If I want to pay with credit card, more often than not, the driver will pull out a machine that makes a carbon copy of my card. Now the driver has a copy of my credit card numbers and who knows what might happen to them from that point forward.